When someone asks ChatGPT for the best plumber, accountant, or web agency in your city, does it say your name? AI assistants now answer buying questions directly. Businesses invisible to them lose the customer before Google is ever opened.
AI Visibility Audit $199 · Report in 5 business days
ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews now handle a growing share of buying research. A user types "best web designer in Calgary" and gets a direct answer with named businesses. If you are not in that answer, you have already lost the lead. Traditional SEO gets you ranked on a page people scroll. GEO (Generative Engine Optimization) gets you cited in the answer people read first.
AI Overviews now appear on a large and growing share of Google search results pages. Meanwhile ChatGPT, Perplexity, and Claude collectively handle hundreds of millions of queries per month. Buying research has moved upstream into AI conversations. The businesses that get cited are the ones that structured their content, schema, and entity signals before their competitors did.
We engineer the fix.
AI Overviews
now appear on a large share of Google queries, often above organic results
Zero-click
results are rising as users get answers without ever visiting a site
ChatGPT & Perplexity
handle hundreds of millions of buying queries every month
First mover
advantage is real: AI systems favor sources already cited when training data was collected
We run your business through the same queries your buyers are typing right now
The most-used AI assistant globally. We test buyer-intent queries in your category and city and check whether your business name, URL, or key claims appear in responses.
Growing fast in professional and B2B contexts. We probe Claude with service and location-specific questions to assess your entity recognition and citation likelihood.
Real-time web-grounded answers with visible citations. Perplexity is extremely citation-transparent, making it the clearest signal of whether your content is being surfaced.
Google's own AI assistant, increasingly integrated into Search and Android. Visibility here directly correlates with Google's entity understanding of your business.
The AI-generated summary box at the top of many Google results pages. This is the highest-traffic surface and the one with the most immediate revenue impact.
A clear, ranked, actionable report delivered within 5 business days
We write the actual prompts your buyers type, across your trade, service category, and city. We test variations including "best," "top," "who does," and "recommend a."
We identify your three most visible local competitors and score everyone on citation rate, position in AI responses, and sentiment. You see exactly where you stand.
Every gap we find is translated into a concrete fix, ranked by how much it will move your AI visibility score. High-impact items come first.
We walk you through the report live, answer your questions, and give you a clear picture of whether the GEO Retrofit makes sense for your business.
The GEO Retrofit is the implementation phase: we take the ranked fix list from your audit and build the signals AI systems rely on. Most retrofits take 2 to 3 weeks.
A structured plain-text file at the root of your domain that tells AI crawlers exactly what your business does, who you serve, and what your key claims are. Perplexity, Claude, and other AI systems read it.
We add or repair LocalBusiness, Service, FAQPage, and BreadcrumbList schema so Google's entity graph and AI systems can confidently identify and classify your business.
Your name, address, phone, and key service claims must match across your website, GBP, directory listings, and social profiles. Inconsistencies suppress AI citations.
AI systems favor content that directly answers questions. We write or rewrite key FAQ and service-page sections in answer-first format optimized for extraction by AI inference.
We identify the authoritative third-party sources AI systems consult for your category and ensure your business is correctly represented on them.
Google Business Profile is a primary input for Gemini and Google AI Overviews. We align your GBP categories, services, and Q&A with your on-site entity signals.
WebLaunch built and deployed every one of these tactics on weblaunch.ca before offering them as a service. Our own schema markup, llms.txt, answer-first FAQ blocks, and entity-consistent NAP data are live. We also build HeySeo, an SEO analytics platform with AI search visibility tooling. We do not guess. We measure.
Related services
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) refer to the practice of structuring your content and entity signals so that AI assistants cite your business when answering buyer questions. Traditional SEO optimizes for ranked positions on a search results page. GEO optimizes for inclusion in the AI-generated answer that now appears before or instead of those ranked results. They share some foundations (good content, proper schema, strong entity signals) but GEO adds specific layers like llms.txt, answer-first content formatting, and AI-surface citation tracking that classic SEO does not address.
Our core SEO service (see the SEO page) focuses on organic rankings, technical health, backlink authority, and local search visibility. AI Search Optimization is a layer on top of that. It targets the AI assistant surfaces (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) where answers bypass the ranked results entirely. The two services are complementary. Good technical SEO makes GEO work better, and GEO improvements often lift regular organic rankings too.
AI language models are retrained or updated on different schedules. Real-time web-grounded systems like Perplexity and Google AI Overviews can reflect changes within days to a few weeks as they re-crawl your content. Closed-model systems like GPT-4 and Claude update less frequently and changes may take months to surface. The audit identifies the highest-impact quick wins (Google AI Overviews, Perplexity) alongside the longer-horizon plays.
{ "No, and anyone who promises that is not being honest with you": { " AI systems make probabilistic decisions based on training data, real-time web access, and entity signals they have indexed": { " What we can do is improve every controllable input those systems rely on": "your structured data, your entity consistency, your content format, your source-of-truth citations, and your GBP alignment. That improves the probability of citation. We track the before and after so you can see the movement." } } }
llms.txt is a plain-text file placed at the root of your domain (e.g., weblaunch.ca/llms.txt) that gives AI crawlers a structured, unambiguous summary of what your business does, who it serves, its key services, and its authoritative pages. It is modeled on robots.txt but designed for AI inference systems rather than search crawlers. Not every business needs one immediately, but for service businesses competing in AI-answered queries it is one of the highest-impact low-effort signals. We assess whether it will move the needle for your specific situation in the audit.
Yes, indirectly. Most GEO improvements also strengthen traditional SEO signals. Schema markup and structured data improve how Google's knowledge graph understands your business. Answer-first content tends to rank well for featured snippet and PAA positions. Entity consistency across your site, GBP, and directories reduces confusion signals that suppress rankings. The GEO Retrofit is not a substitute for a full SEO engagement but it complements one well. If you want deeper technical and authority SEO work, the SEO page has details on our full-service offering.
We will look at your current AI search visibility live, identify your biggest gaps, and show you what the $199 audit covers. No commitment required.
The $199 AI Visibility Audit tells you exactly how visible your business is across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, what your competitors have that you do not, and the ranked fixes that will close the gap.